Consumer Behaviour - Free Essay Example

Sample details Pages: 2 Words: 590 Downloads: 3 Date added: 2017/09/16 Category Marketing Essay Type Argumentative essay Tags: Consumer Rights Essay Did you like this example? Consumer behaviour GHANSHYAM SINGH What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer to both questions first of all we must know what product involvement and purchase involvement). because meaning of both term determine direction of decision . Purchase involvement – As the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. Thus, purchase involvement is temporary state of individual or household. It influenced by loat many factors Product involvement involvement of consumer towards particular brand (a) LIMITED DECISION MAKING PROCESS- In process of purchasing a greeting card for close friend involve â€Å"limited decision making purchase process†. Limited decision making process involve few alternative and simple decision rules and a little post purchase evalution Why- limited decision making process occurs in some emotional and situational needs. Purchasing a greeting card for friend also influenced by our emotion and situation . Situational factor affect in this manner like for what type of occasion we are presenting greeting card to our friend. it may be occasion of birthday, achievement and some other occasion Emotion – our friend ship is product of our emotional bonding with some one and emotional attachment always form limited decision making . purchasing of product you always anticipate what would be impression of my card. In limited decision making Use and post purchase of given vary less importance because product ( greeting card )would be use by some another person who still have not form his expectation abut particular brand. (b) Purchase of an after shave lotion/moisturizer- Nominal decision making Purchase shave lotion involve nominal decision making because nominal decision making referred al so as a habitual decision making which occur at number of time such as purchasing of lotion also happen number of time .. n nominal decision process problem is recognized ,internal search provide one solution what type of LOTION you are using previously ,what is your preferred brand and evaluation occurs only when if previous LOTION brand fails to perform . Nominal decision making occur when low purchase and involvement . in case of purchasing of LOTION there is very less purchase involvement because person are more conscious about brand of LOTION. 2. How would knowledge of perception learning help you in designing your marketing program for the following products and services? Justify your answer with reasons. a. Disposable Diapers Designing market programme for Disposable diapers we need to develop and evaluate for Ps of marketing to position product in mind of our prospective customer We have to develop retail strategy, brand strategy ,advertisement and design labelling . for developing our all strategy a marketer need to understand fact of perception and learning How learning and perception help1. In disposable diaper our targeted group is child less than 3year but we will approach our target group through parent of children so perceiveness of parent towards product would determine success and strategy for diapers. . For example in case of retail strategy self position and shelf space would determine allocation of diaper in store . 3. Diaper is less less involvement so it would placed in less expensive mode of media strategy because people perceive diaper is low value product 4. Advertisement must perform two critical factor capture attention and convey meaning . for effective advertising of diaper first of we need to determine what would be proper stimulus to infuse right meaning of use of diaper . their learning would also effect it Don’t waste time! Our writers will create an original "Consumer Behaviour" essay for you Create order

Remembering Gus Grissom NASA Astronaut

In the history of NASAs space flights, Virgil I. Gus Grissom stands out as one of the first men to orbit the Earth and was on the career track to become an Apollo astronaut bound for the Moon at the time of his death in 1967 in the Apollo 1 fire. He wrote in his own memoirs (Gemini! A Personal Account of Mans Venture into Space), that If we die, we want people to accept it. We are in a risky business, and we hope that if anything happens to us, it will not delay the program. The conquest of space is worth the risk of life.   Those were haunting words, coming as they did in a book he did not live to complete. His widow, Betty Grissom finished it and it was published in 1968. Gus Grissom  was born April 3, 1926, learned to fly while still a teenager. He joined the U.S. Army in 1944 and served stateside until 1945. He then got married and went back to school to study mechanical engineering at Purdue. He enlisted in the U.S. Air Force and served in  the Korean War.   Grissom rose through the ranks to become  an Air Force Lieutenant Colonel and received his wings in March 1951. He flew 100 combat missions in Korea in F-86 aircraft  with the 334th Fighter Interceptor Squadron. When he returned to the United States in 1952, he became a jet instructor in Bryan, Texas. In August 1955, he entered the Air Force Institute of Technology at Wright-Patterson Air Force Base, Ohio, to study Aeronautical Engineering. He attended the Test Pilot School at Edwards Air Force Base, California, in October 1956 and returned to Wright-Patterson in May 1957 as a test pilot assigned to the fighter branch. He logged 4,600 hours flying time, including —3,500 hours in jet aircraft over the course of his career. He was a member of the Society of Experimental Test Pilots, a group of fliers who regularly flew untested new aircraft and reported back on their performance.   NASA Experience Thanks to his lengthy experience as a test pilot and instructor, Gus Grissom was invited to apply to become an astronaut in 1958. He went through the normal range of tests and in 1959, he was selected as one of the Project Mercury astronauts.  On July 21, 1961, Grissom piloted the second Mercury flight, called the â€Å"Liberty Bell 7 to space. It was  final suborbital test flight in the program. His mission lasted just over 15 minutes, attained an altitude of 118 statute miles, and traveled 302 miles downrange from the launch pad at Cape Kennedy.   Upon splashdown, the explosive bolts for the capsule door went off prematurely, and Grissom had to abandon the capsule to save his life. Subsequent investigation showed that the explosive bolts could have fired due to rough action in the water and that an instruction that Grissom followed just prior to splashdown was premature. The procedure was changed for later flights and more stringent safety procedures for the explosive bolts were engineered.   On March 23, 1965, Gus Grissom served as command pilot on the first manned Gemini flight and was the first astronaut to fly into space twice. It was a three-orbit mission during which the crew accomplished the first orbital trajectory modifications and the first lifting reentry of a manned spacecraft. Subsequent to this assignment, he served as backup command pilot for Gemini 6. Grissom was named to serve as command pilot for the AS-204 mission, the first three-man Apollo flight. The Apollo 1 Tragedy Grissom spent the time until 1967 training for upcoming Apollo missions to the Moon. The first one, called  AS-204, was to be the first three-astronaut flight for that series. His crewmates were Edward Higgins White II  and Roger B. Chaffee. Training included test runs on the actual pad at Kennedy Space Center. The first launch was scheduled for February 21, 1967. Unfortunately, during one pad test, the Command Module caught fire and the three astronauts were trapped inside the capsule and died. The date was  January 27, 1967. Follow up investigations by NASA showed that there were many problems in the capsule, including faulty wiring and flammable materials. The atmosphere inside was 100 percent oxygen, and when something sparked, the oxygen (which is very flammable) caught fire, as did the interior of the capsule and the astronauts suits. It was a hard lesson to learn, but as NASA and other space agencies have learned, space tragedies teach important lessons for future missions. Gus Grissom was survived by his wife Betty and their two children. He was posthumously awarded the Congressional Medal of Honor, and during his lifetime was awarded the Distinguished Flying Cross and the Air Medal with Cluster for his Korean service, two NASA Distinguished Service Medals and the NASA Exceptional Service Medal; the Air Force Command Astronaut Wings.

Hypnopaedia Teaching in Brave New World - Free Essay Example

Sample details Pages: 3 Words: 811 Downloads: 6 Date added: 2019/05/13 Category Literature Essay Level High school Tags: Brave New World Essay Did you like this example? The authorities in Aidous Huxleys Brave New World (1932) use hypnopaedia or sleep teaching to exert control over the population in State World. At birth, children are conditioned in their sleep so they can fit in the future cultural spaces of their various castes (social classes). The application of the sleep teaching technique is used to control morality of the people through suggestion made while they sleep. Don’t waste time! Our writers will create an original "Hypnopaedia Teaching in Brave New World" essay for you Create order Admittedly, the concept of sleep teaching would interest any leadership authority involved in building or running a society efficiently. In the hypothetical scenario that I was to build my own society, I would reject the use of hypnopaedia and let people have free will and self determination within acceptable confines of the rule of law and established social norms. The fundamental reason why I would choose to reject the practice of hypnopaedia is that while it leads to a seemingly utopian world with order and perfection, in reality it creates dystopian destruction of the human psyche. The state leadership in the New World exerts absolute control of the people and suppresses creativity leading to artistic and literary minded people such as Helmholtz Watson living an oppressive and sad life. The human mind is best left to thrive in a natural and uncontrolled state to maintain the core of what makes humans unique and critically progressive; freedom. Due to the malleability of the brain, it is possible that if I choose sleep condition teaching in my society, I would still have to consider additional measures in future to ensure control and manipulation is maintained as people grow and change. In the novel, the state is compelled to constantly use Soma a drug that induces an false sense of happiness. Such a measure would not only be unsustainable b ut would also be dehumanizing, inhumane and torture as people would become dependent. Just like other drugs, citizens would also likely experience potentially acute withdraw symptoms, addiction and unhealthy dependency. In my society, I would let natural and traditional human control mechanisms and institutions such as human logic, constitutional laws, education, and good leadership help maintain social control. Instead of instructing people in their sleep to condition their thinking, I would instead use the funds to fully fund progressive education programs so that people become knowledgeable, productive, and easy to govern under democratically elected leadership and laws. Even in the State World, hypnopaedia is accidently discovered and not scientifically researched and developed for the interest of the public good. Controller Mustapha Mond and the leaders adopt it after a young boy accidentally discovers its potential in mind control when he is able to recite an English broadcast after someone left a radio receiver on while he slept, despite being Polish with no English language knowledge. Indoctrination engineered by sleep teaching is infraction of human rights and impairs development hence negative for positive human development. Therefore, I would avoid at all costs the interference of the natural cognitive function of my citizens as it would eventually be counterproductive. In the dystopian world under controller Mustaphas jurisdiction, the leadership interferes with the natural course of human life and development of self determination. After the artificial birth, the babies are assigned social status and caste against their will. After the programmed indoctrination, they grow up under close mental state control. Consequently, the citizens grow up as seemingly satisfied individuals but are in fact unstable and dysfunctional mind controlled individuals who cannot socially interact with other people in a normal world in a healthy way. The evidence is seen when a crowd goes in a frenzy of excitement and arousal after witnessing John (who grew up in the real world) a ttacking Lenina which demonstrates a lot of psychology instability in the citizens. In summative, given an opportunity to build a society of my own, I would aim for organic governance involving reason, logic and democratic consensus as opposed to psychological manipulation using methods such as sleep teaching. While technological advances might potentially develop in the future to an extent of allowing direct control of human brain, fundamental human rights regarding freedom of self determination are immutable. The authorities do not get to choose what decision people make or what they desire or want in life. Any attempt to interfere with such issues as evidence in Aldous Brave New World would lead to a dystopian society where the state prioritizes happiness over truth and technological convenience over scientific based practices. Basic morals, individual freedom, relationship ties, emotions and respect for family institutions are all lost in the State World and replaced with artificial drug induced hallucinations and meaningless casual sex. Such a state is not ide al for sustainable and wholesome human development as only a few individuals in leadership benefit from totalitarian rule while citizens remain stuck in a narrow mental stagnation incapable of healthy natural relations with others in and outside their world.

Performance Enhancing Drugs Among Athletes Essay - 944 Words

Since the dawn of the twenty-first century, performance enhancing drugs have become a religious practice in â€Å"the lives of some sport figures.† The use of these supplements have given the user an edge, an edge to perform at maximum capability. Most major athletes all agree on the fact that the competitive determination to win is intense. Despite all, most athletes have high hopes of either winning a medal, a full ride college scholarship or the once in a lifetime opportunity to play for a professional team. In such nature, the use of performance-enhancing drugs has become increasingly recurrent (Athletes Drug Use). Accomplishing such goals includes taking performance-enhancing drugs. As society evolves and progresses, one has to realize†¦show more content†¦The more oxygen flowing through blood and muscle, the better the athlete performs. Any athlete who uses a performance-enhancing drug to deliver more oxygen to their muscles will perform for longer periods of time throughout the physical activity. Another likely reason an athlete would use performance-enhancing drugs is simply to stimulate the body (Athletes Drug Use). Athletes constantly need to keep their body stimulated to simply reduce fatigue, gain assertion, and maintain aggression (Athletes Drug Use). Which is really not much different from a person drinking coffee in the morning to perk up. Importantly, athletes would use performance-enhancing drugs to mask injuries (Athletes Drug Use). For example, if a wide-receiver breaks his finger or sprains his knee during a game, there are two options: one, the wide-receiver can be taken out of the game or two, the athletic trainer can give the wide-receiver an injection to take the pain away, allowing him to return to the remainder of the game. With the reasons for taking performance-enhancing drugs in mind, this essay should mention the many categories of performance-enhancing drugs available on the market today, including, growth ho rmones (HGH), pain killers, supplements, and steroids. In all aspects of sports, athletes all have one common goal, success. Athletes often rely on the use of these substances in hopes of gaining college scholarships, and playing for a professional team. AlthoughShow MoreRelatedEssay on Performance Enhancing Drugs Among Athletes935 Words   |  4 PagesSince the dawn of the twenty-first century, performance enhancing drugs have become a religious practice in â€Å"the lives of some sport figures.† The use of these supplements have given athletes an edge to perform at maximum capability. Most major athletes all agree on the fact that the competitive drive is intensely fierce. Despite all, most athletes have high hopes of attaining prestigious awards, a full ride college scholarship or the once in a lifetime opportunity to play for a professional teamRead MoreThe Benefits of Performance Enhancing Drugs Among Athletes Essay1044 Words   |  5 PagesSince the dawn of the twenty -first century, performance enhancing drugs have become a religious practice in â€Å"the lives of some sport figures.† The use of these supplements have given the user an edge, an edge to perform at maximum capability. Most major athletes all agree on the fact that the competitive drive to win can be quite intense. Besides the satisfaction of personal accomplishment, athletes commonly pursue high hopes of attaining a medal, a college scholarship or the once in a lifetime opportunityRead MoreWhy Performance Enhancement Drugs Use Essay1142 Words   |  5 PagesWhy are performance enhancement drugs use in professional sports? The use of steroids has been a major problem among sports and has caused lots of controversy. Although these professional sports organizations such as the NFL, NHL, NBA and several others have spent time and money investigating athletes for uses of performance enhancement drugs, nothing has been done to erase records or record breaking statistics. In orde r to cease steroid and other performance enhancement drug users from cheatingRead MoreElite Athletes and Performance Enhancing Drugs1817 Words   |  7 PagesElite Athletes: An Asset or Liability to Sports? Many elite athletes are under great pressure to perform exceptionally well they often times resort to using performance-enhancing drugs to stay competitive. The path to success as an athlete is not an easy track; it is fierce! The fame and the fortune one can attain from being an athlete is only unimaginable to some; it is something worth going the extra mile to reach, for some, there is no limit to the extra mile. After all, in today’s society theRead MoreAnabolic Steroid Use in Sports Summary1493 Words   |  6 PagesSteroid use in Sports The competitive drive to win at all cost is fierce among athletes. Winning at all cost often includes using one of many performance enhancing drugs such as anabolic steroids. Many athletes use performance enhancing drugs, like steroids, to achieve higher goals and set higher records than other drug-free successful athletes. Although athletes are performing at higher levels when using such drugs, what is the cost? Finally anabolic steroids should remain banned from sportsRead MorePED in Sports Essay1644 Words   |  7 Pages PED in Sports Performance enhancing drugs have been a longstanding problem in sports. It not only deteriorates the honesty of the game, but also can have broader social affects that one may not even realize. The use of performance enhancing drugs is especially apparent in Major League Baseball. This problem can be traced back to the 1980’s when baseball was facing one of its first â€Å"dark periods†. During the 1980’s Major League Baseball was experiencing a home run drought. Home run totals wereRead MorePerformance Enhancing Drugs Should Be Legal1039 Words   |  5 PagesIllegal performance enhancing drugs should remain illegal they truly shatter the idea that hard work pays off, performance enhancing drugs are for cheaters, and cheaters never prosper. Performance enhancing drugs are far too easily accepted and used. Performance enhancing drugs are more prevalent, needed, and dated than many know. Athletes do not feel ashamed or the need to hide their use of performance enhancing drugs. Performance enhancing drug use is a universal thing, and using them has beenRead MoreAnabolic Steroids : Use And Performance Enhancing Drugs1516 Words   |  7 Pagesuse of performance enhancing drugs like anabolic steroids has been a debatable topic in the United States as early as the 1950’s. Former U. S. Representative Howard Berman expresses that â€Å"Steroids can seem necessary to compete at the highest level, and the quick rewards may seem to outweigh the long term consequences to users.† The National Institute on Drug Abuse (NIDA) states that countless athletes, both young and old, face life threatening illnesses due to the use of performance-enhancing drugsRead MoreSay No to Doping!1042 Words   |  4 Pagesfailed the drug test (Cashmore) . Ellis Cashmore, a professor of culture, media, a nd sports at Staffordshire University in the United Kingdom, through his article, â€Å"Making Sense of Sports† , came up with an argument that drug should be allowed in sports. In the article, he effectively countered the argument of some people out there that taking drug will lead to the unfair competition. As we are from the generation who are never bored of seeking the best in human ability, the usage of drug is crucialRead MoreShould Peds Persist Illegal For Athletes?1220 Words   |  5 PagesIllegal for Athletes? Who could spare a day not doing any sort of sports? Throughout the years sports have been taking much place in people’s lives. Physical activity is an action which requires an individual’s efforts and own sweat. Of course, the efforts should ward off any drug involvement, especially in the sports field. Using performance enhancing drugs has extended and become a wide-spread phenomenon in many fields of sports. Using PEDs is one of the issues that athletes faced whether

Developmental Stages in Children and Adolscents Free Essays

Developmental Stages in Children and Adolescents Erica Bass May 7, 2012 Andrew Fletcher PSY 104 – Child and Adolescent Development Developmental Stages in Children and Adolescents In exploring the differences in children and why and how they develop can be quite interesting. There are many different theories that suggest different explanations as to why children develop when they do, whether it is cognitive, socially, mentally, etc. Three very interesting theories are Kohlberg’s moral development theory, Piaget’s cognitive theory and Freud’s psychosexual theory. We will write a custom essay sample on Developmental Stages in Children and Adolscents or any similar topic only for you Order Now How does each of these theories pertain to the average child, and can these theories work together? First let us explore three very different theories, the first being Kohlberg’s theory of moral development. Moral development is a major topic of interest in both psychology and education. One of the best known theories was developed by psychologist Lawrence Kohlberg who modified and expanded upon Jean Piaget’s work to form a theory that explained the development of moral reasoning. Kohlberg extended Piaget’s theory, proposing that moral development is a continual process that occurs throughout the lifespan. Piaget described a two-stage process of moral development, while Kohlberg’s theory of moral development outlined six stages within three different levels, which are outlined below: * Level 1. Preconventional Morality * Stage 1 – Obedience and Punishment – at this stage children see rules as fixed and absolute, they view rules as being important because they avoid punishment * Stage 2 – Individualism and Exchange – at this stage children account for individual points of view and judge actions based on how they serve individual needs * Level 2. Conventional Morality * Stage 3 – Interpersonal Relationships – at this stage the focus is on living up to social expectations and roles. * Stage 4 – Maintaining Social Order – at this stage the focus is on following rules and respecting authority * Level 3. Postconventional Morality * Stage 5 – Social Contract and Individual Rights – at this stage people begin to account for different values, opinions and beliefs or other people. Stage 6 – Universal Principles – at this stage people are supposed to uphold the universal ethical principles and abstract reasoning (http://psychology. about. com/od/developmentalpsychology/a/kohlberg. htm) Paiget’s Theory. Jean Piaget’s stages of cognitive development describe the intellectual development of children from infancy to early adulthood. Piaget believed that children are not less intelligent than adults, they simply think differently. He also proposed a number of concepts to explain how children process information. The three concepts to support Piaget’s theory are: Schemas – Are categories of knowledge that help us interpret and understand the world * Assimilation – The process of taking in new information into our previously existing schema’s * Accommodation – Another part of adaptation involves changing or altering our existing schema’s in light of new information There are also four different stages to Piaget’s theory, which are: * The Sensormotor Stage – This stage last from birth to two years of age and is centered on the infant trying to make sense of the world * The Preoperational Stage – This stage occurs between ages two to six, and is centered on language development * The Concrete Operational Stage – This stage occurs between the ages seven to eleven, and is centered on thinking logically about concrete events, but have difficulty understanding abstract or hypothetical co ncepts * The Formal Operational Stage – This stage occurs between the ages twelve and last through adulthood, during this time people develop the ability to think about abstract concepts (http://psychology. about. com/b/2008/04/21/key-concepts-in-cognitive-development. htm) Now let’s explore a second theory, Freud’s theory. According to Sigmund Freud, personality is mostly established by the age of five. Early experiences play a large role in personality development and continue to influence behavior later in life. Freud’s theory of psychosexual development is one of the best known, but also one of the most controversial. Freud believed that personality develops through a series of childhood stages during which the pleasure-seeking energies of the id become focused on certain erogenous areas. This psychosexual energy, or libido, was described as the driving force behind behavior. If these psychosexual stages are completed successfully, the result is a healthy personality. If certain issues are not resolved at the appropriate stage, fixation can occur. A fixation is a persistent focus on an earlier psychosexual stage. Until this conflict is resolved, the individual will remain â€Å"stuck† in this stage. Freud’s theory consists of five different stages, which are: * The Oral Stage – This stage occurs from birth to one year, the infant’s primary source of interaction is through oral simulation through tasting and sucking. Because an infant it is entirely dependent upon caregivers, the infant develops a sense of trust and comfort through oral simulation * The Anal Stage – This stage occurs from one to three years of age, which is basically training the child to control his/her, bodily needs, toilet training to be specific. The Phallic Stage – This stage occurs from three to six years of age, at this stage children begin to discover the difference between males and females. * The Latent Period – This stage occurs from six to puberty, at this stage the libido interest is suppressed, and the development of the ego and superego contribute to the calm of this stage. This is the time of exploration but is directed more towards intellectual and social interaction. * The Genital Stage – This stage occurs between puberty and death, this is when an adolescent develops a strong interest in the opposite sex (http://psychology. about. com/od/theoriesofpersonality/ss/psychosexualdev. tm) All of these theories have their way in the world, and when speaking to parents about their children I am sure that they can apply each of these in some shape or form. For example the Kohlberg theory, moral development: Suppose there is a child who has no rules or boundaries. There is one in particular that comes to mind. This child is born, the father is absent, the mother doing it alone, she has issues with alcohol and drugs, so therefore the child gets very little personal attention, or guidance, she is free to do as she wishes. Because of this from birth to adolescence beginning wit h conventional morality, she does not have rules so, does the Kohlberg theory apply? I would venture to say no, because the ideal of these rules and boundaries being put it to place are not there, and do not happen. This How to cite Developmental Stages in Children and Adolscents, Essay examples

Indigenous Knowledge Amd free essay sample

Pedagogy in First Nations Education A Literature Review with Recommendations. ’’ Marie Battiste, director of the Apamuwek Institute, in partnership with the Canadian Government has made a research conducting a literature review on indigenous knowledge. The author writes about the challenges that such a research implies. For example, the record of educational knowledge for indigenous people is not necessarily done through books as with the European knowledge system. Throughout the years, the rights of indigenous knowledge in the educational system under the constitutional Act of 1982 section 35 and 52 (p. 13) was not always respected. Her goal s to ensure that the right information about indigenous knowledge is integrated into classrooms. To achieve it, Battiste proposes three approaches. The first one would be to clarify insights into the tensions between Indigenous people and European ways of knowing. The second approach is on innovating program to help understand the challenges of Native People. The third part is based on the Author’s research and the Ministry recommendations in improving First Nations education. We will write a custom essay sample on Indigenous Knowledge Amd or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Marie Battiste suggests to focus on ‘’ Similarities between the two systems of knowledge ather than on their differences’’ as a start to introduce educational reform. (p. 11). Reference: Battiste. M. (2002) Indigenous Knowledge and Pedagogy in First Nations Education

English Literatures Assignment Essay Example For Students

English Literatures Assignment Essay Priestley structures his play to ensure that it ends on a note of high drama. How does he ensure the audience feels this tension in the final scene of the play?  The play of An inspector calls takes place in the dining-room of the Birlings house in Brumley, an industrial city in the north Midlands. It is an evening in spring 1912. The play is about an inspector who goes to the Birling familys house about the death of a young girl called Eva smith/Daisy Renton who has just committed suicide. His name is Inspector Goole, and he went to Birling house to investigate about this girl that committed suicide. The girl drank some strong disinfectant and burned her insides out. The inspector starts questioning by disturbing a family celebration. The familys name is the Birling. They were celebrating the engagement of there daughter Sheila Birling who was getting engaged to a man called Gerald Croft. They were both rich and upper class family. The characters in An inspector calls are; Arthur Birling and Sybil Birling (parents of Sheila and Eric). Sheila Birling and Eric Birling are (children of Mr Birling and Mrs Birling). Gerald croft is the (fiancà ¯Ã‚ ¿Ã‚ ½ of Sheila). Edna is the (worker of Birling house).  At the rise of the curtain, the four Birlings and Gerald are seated around at the table and discussing Sheilas engagement with Gerald. The Birling family were having a dinner-party. All the characters are in a happy mood. At first they were all having a good dinner. They are celebrating a special occasion and they are pleased with themselves. The Birling family were very pleased with Sheila that she is getting engaged to Gerald. Just before the bell rings and the inspector arrives at Mr Birlings house. The inspector breaks the happy mood when he arrives at Birlings house. When inspector enters and he tells the Birlings family about young women who died in the infirmary, shed swallowed a lot of strong disinfectant and burnt her inside out. He tells them that Eva smith is dead. She had taken suicide. Inspector point to every one of them had something going on with Eva Smith. The inspector investigates a suicide in the Birlings house because there seems to be a lot of reason. He wants to make the family realise, what responsibilities they have and that their behaviour has an influence on others. The inspector asks lots of question to the characters. All The characters they turn out that they are all, more or less responsible for this awful death. Inspector begins to ask each of one of them about their relationship to Eva Smith. The characters begin to say what they have done to Eva smith are: Arthur Birling who get sacked from her first job because she asked for a pay rise. He is trying to say that if he gave them a pay rise they soon would be asking for more and more so what he has done is right. Eva smith worked for Birling and company, she want into strike to ask for more money. The strike begins failed. Eva was also sacked because she was a ring leader. Arthur doesnt expect that responsibility. Sheila Birling who get her sacked from her second job. Eva smith change her name to Daisy Renton and starts working at Midlands, a clothes shop in December 1910. At the end of January 1911, shes suddenly sacked. Sheila threatened not to shop there again if Daisy isnt sacked. Sheila sacked her from second job because she was angry and jealous. Sheila feels guilty about what she has done because she admits what she has done and she says she will never do it again. Sheila has also been changed by the Inspectors investigation. .u3d46009258240ef77f4eff6a37fddd21 , .u3d46009258240ef77f4eff6a37fddd21 .postImageUrl , .u3d46009258240ef77f4eff6a37fddd21 .centered-text-area { min-height: 80px; position: relative; } .u3d46009258240ef77f4eff6a37fddd21 , .u3d46009258240ef77f4eff6a37fddd21:hover , .u3d46009258240ef77f4eff6a37fddd21:visited , .u3d46009258240ef77f4eff6a37fddd21:active { border:0!important; } .u3d46009258240ef77f4eff6a37fddd21 .clearfix:after { content: ""; display: table; clear: both; } .u3d46009258240ef77f4eff6a37fddd21 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3d46009258240ef77f4eff6a37fddd21:active , .u3d46009258240ef77f4eff6a37fddd21:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3d46009258240ef77f4eff6a37fddd21 .centered-text-area { width: 100%; position: relative ; } .u3d46009258240ef77f4eff6a37fddd21 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3d46009258240ef77f4eff6a37fddd21 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3d46009258240ef77f4eff6a37fddd21 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3d46009258240ef77f4eff6a37fddd21:hover .ctaButton { background-color: #34495E!important; } .u3d46009258240ef77f4eff6a37fddd21 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3d46009258240ef77f4eff6a37fddd21 .u3d46009258240ef77f4eff6a37fddd21-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3d46009258240ef77f4eff6a37fddd21:after { content: ""; display: block; clear: both; } READ:   In how far do the views of love presented in the play reflect 19 the attitude towards love the Elizabethan audience had? EssaySybil Birling works for the Birling for the Brumley womens charity organization, which helps women in distress, Daisy Renton goes to ask for help because shes pregnant. Sybil refuses to help because she calls herself Birling. She also thinks shes lying and rude. She wants to blame the man whos made her pregnant.  Gerald croft knows the Eva smith/ Daisy Renton. He meets her in a bar in March 1911. Shes very poor and doesnt have money to eat. They become friendly and start to have an affair. He ends the affair because he never thinks about marry ing to a lower class women. He helps her to live happily. He is affair with Eva smith/Daisy Renton and lies to his fiancà ¯Ã‚ ¿Ã‚ ½ about this. He doesnt feel bad when Eva smith kill herself. He wants to believe he has nothing to with Eva smith.